What is true beginnings dating service

True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.

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Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.is unique in that it offers background checks on members and as a result, they scare off would be folks who are already in a relationship.The site has good matchmaking and communication features and effectively caters to both serious and casual daters.True is currently supporting bills under consideration in Texas, Michigan, and Florida.CEO Herb Vest has expressed a preference for pursuing such bills at the state level, saying "state legislatures are particularly vulnerable to influence from special interest groups because they are less in the media spotlight than the national Congress." True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the Internet Crime Complaint Center (IC3).

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